Energy & Utilities
In a rapidly changing industry landscape, critical functions hinge on effective communication. Whether it is regulatory rate cases or organizational strategies, effective storytelling can be the difference between recovery and rejection; between alignment and disarray.
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An Innova expert can help you refine these core capabilities:
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Ratemaking
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Content
Purpose, Plans, and Performance round out a complete growth story. Ensure your story speaks to all three.
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Empathy
Regulators are simply advocates; center on the customer. Connect every dollar to the customer value it will create. This is reliably the most direct path to higher recovery.
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Clarity
Communication is not the message sent but the message received. Write in the language of your audience and speak to outcomes.
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Candor
Rate cases are a point in time, while ratemaking is an arc. The former happens in the context of the latter. Past performance and customer sentiment inform the tone of the conversation. Acknowledge this and begin from a place of trust.
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Strategy communications
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Strategy vs. planning
Understand the distinction and elevate your message above the tactical. Plans are crucial, but strategy must take its place in the circle of [business] life.
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Connect the dots
Organizational mission, vision, priorities, strategies, plans—each is important, but none is effective without connection. Make (and maintain!) connections within your alignment hierarchy to bring the whole organization onto the same page.
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Visualize
We do not all speak the same communications language. Visuals tell the same story to a whole new set of people. Always find opportunities to be multilingual.
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Open channels
Communicating an organization strategy is not one and done. It takes consistent cascades, multiple channels, and open feedback loops. Your team will iterate alongside you, building ownership along the way.
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